Greatlondonpubs

Saturday 24 September 2011

British Telecom did partnership with Heineken and plans to extend the wireless Internet service

British Telecom did partnership with Heineken and plans to extend the wireless Internet service to another 200 pubs in the UK to By the end of 2012. And it will be the great gift of Chris miss and new year for Drinkers in London pubs

With Wi-Fi, customers can access a special area of ​​the Internet, the Hub of Heineken, the most recent British newspaper, i, the quality of daily sister paper The Independent, is to provide exclusive content.

Customers can get online quickly with any PC, wireless tablet or mobile phone to a Wi-Fi hotspots and will also receive exclusive content specific to the locality, including the best news stories, views , features, business, culture and sports. For the first time this content was available online and will be updated daily.

Pubs boost BT hotspot numbers over three million - the largest network in the UK.Over 200,000 sites were added during the last three months.

Rick Lawrence, director of marketing at Heineken UK said: "The partnership with BT strengthens the reputation of the brand as a major player in the development of technology Wi-Fi initiative will offer excellent visibility from Heineken its key target audience and build a greater affinity between the two. the brand and its consumers. "

Chris Bruce, CEO of BT Openzone, said: "Using Wi-Fi to deliver exclusive content and free pub goers Heineken is engaging and exciting and will undoubtedly increase business is an exciting time to be involved marketing in hospitality. ".

Wi-Fi is free for more than five million broadband customers of BT, as well as users of iPads, iPhones, iPod Touch, Android, Blackberry and Samsung smartphones and through other partnership agreements to BT.

In further developments of the largest UK Wi-Fi network, BT has also added Wi-Fi at Liverpool John Lennon, Robin Hood Doncaster Sheffield Durham Tees Valley and regional airports.

BT Wi-Fi is also available at 13 hotels Shepherd Neame, Kent, Starbucks, including major hotel chains Thistle and Guoman Ramada Jarvis, Welcome Break and Roadchef zones Costa motorway service stations, Network Rail, airports and thousands of homes and independent businesses.

BT has also extended its relationship with Hilton in June to provide a fully managed suite of wireless Internet services to more than 17,000 rooms, public spaces and meeting rooms and conference in the United Kingdom and Republic of Ireland.

About BT:

BT is one of the leading global provider of communications solutions and services operating in over 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work or traveling; broadband and phone, including products broadband companies and broadband fiber and convergence produced fixed / mobile and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended 31 March 2011, BT Group's revenue was £ 20,076 million with profit before taxation of £ 1,717,000.

British Telecommunications plc (BT) is a wholly owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed in London and New York.

by erectusplus at 08:30 |